An Unbiased View of Johnnie Walker Blue Label Ultra

The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable when retaining the posh aura from the franchise and its special combination of whiskies, which involve ultra-scarce Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

The result noticed glass remaining hand-blown right into a teardrop shape. For the first time inside the model’s record, the iconic square Johnnie Walker bottle continues to be reformed. 

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We hope that our discoveries may have a optimistic affect in the broader marketplace and assistance explore new choices for lighter, reduce carbon packaging choices.”

This new, light-weight bottle is a point of exquisite magnificence; but more importantly, it demonstrates what is possible In relation to lightweighting glass. We are going to go on applying these learnings across our variety, using far more progressive strides as we look to the future of Scotch.”

We hope that our discoveries will likely have a favourable impact within the broader industry and assist uncover new prospects for lighter, reduced carbon packaging alternate options.”

. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed close to 298 grams.

Liquid Mild enveloped site visitors inside a mesmerizing interaction of sunshine and shadow, with relocating light passing through glass sorts and projecting tasteful designs onto white partitions.

Even so, the technology will not nevertheless exist to roll out the Ultra bottle forever. Diageo hopes this will change, and more info has currently been granted a patent to continue growth. 

Five years in the past, Johnnie Walker established out with a certain ambition; to maneuver the spirits sector forward. Acquiring seen that many luxury types have been heading in a new course – ‘delicate’, in lieu of ‘hefty’ – the model sought to experiment with certainly one of its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all while in the identify of progress.

“We took our vision to the group of pro glassmakers and all through a 5 yr take a look at-and-learn method slowly but surely found how to build elegant, lightweight glass. The specialized troubles that lightweighting offers led us to include numerous layout and generation technical specs that we couldn't have envisaged at the start of our journey; from your requirement of the tear fall shape which We have now moulded to continue to mimic the iconic sq. kind of Johnnie Walker bottles, on the addition of the protecting cage to permit for the round base, as well as the hand-generating and filling of every particular person bottle to stay away from damages in output.”

“As opposed to keep this new understanding near to our upper body, we’re excited to be offering a royalty-cost-free licence to our granted British isles patent to the planet.

The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking style could inspire the more luxurious, lightweight, and low-carbon whisky bottles of tomorrow. 

Sure—this collectible edition can be purchased on the web and delivered securely to the door with signature affirmation.

Liquid Mild enveloped website visitors in a very mesmerizing interaction of sunshine and shadow, with relocating gentle passing by way of glass varieties and projecting tasteful styles on to white walls.

And this, for The 1st time in Diageo’s heritage, a license to our patent for gentle-fat glass beverage containers is going to be supplied on a royalty-free foundation to all as a method to inspire development in the broader market.